First, let’s clarify what Augmented Reality (AR) is? As the name suggests, Augmented Reality is about augmenting, enhancing or expanding the reality which surrounds us by adding layers of digital information onto it. AR may add sound, video or graphic to the existing environment through the screen of your smartphone, tablet, AR smart glasses or other AR devices.
Here are some of the numerous potential applications of AR and how it could contribute to your company and be used for entertainment.
- Architecture: Every architectural project usually has detailed plans and visualizations. Augmented reality can bring these plans to life, giving investors a glimpse into the future in a more detailed way. This is possible with HoloCardz, which uses augmented reality to present your business better and impress the clients. Every building or interior design could be presented in a 3D model, with a 360 view around it just by the click of your mobile device – everywhere, always.Art: Wouldn’t it be much more fun and entertaining if you visit a gallery and the exhibits have hidden AR images, videos or sounds within them which could be exposed by using your mobile device? By using AR, every exhibit could have more information, something creative which adds to its design or an interactive feature which enchants the visitors.
- Broadcasting: AR could be part of live events and event streaming by overlaying content. AR mobile app could enhance live performances so that people enjoy a more immersive show.
- Business cards: With AR the ordinary business cards may turn into something much more impressive and memorable. The size of the business card allows only a small amount of information to be presented on it, while AR provides the opportunity to display a lot more. HoloCardz could customize every business card to your preferences and ideas.
- Education: With AR interactive models for learning in any subject you could imagine could be created. Nowadays, every kid has a mobile device so they could learn much easier if the information is provided through these devices by interactive tutorials. AR appeals to the needs of the new generations and improves their productivity. Studying should not be boring.
- Food industry: Many of the menus in the restaurants do not have images or if they do, they are not so tempting. Now, imagine, if you add augmented reality pictures of the dishes on the menu and thus your clients have a much better picture of what they are going to eat. Don’t you think that the eyes are bigger than one’s stomach?
- Design: AR could help in visualizing, calculating or modelling. How cool it would be for the customers to see what the final product would look like and how the design could change.
- Fashion: A statement or picture printed onto your clothes can be brought to life or enhanced to show different colors or patterns through AR, completely transforming how it looks.
- Marketing: You could use AR technology on billboards, shop windows or brand magazines to connect with consumers. Whether for your next event, sales promotion or trade show, integrating AR into large format displays make your message more memorable. Provide sneak peeks or exclusive content while engaging with customers and providing them with an interactive experience just by hovering over an image.
- Medicine: AR could be used to help in diagnosing and training. By using 3D images, the AR technology can be used to help doctors easily understand data and educate the patient by using computer imagery to visualize organs, bones and muscles.
- Real-estate: AR could provide 3D tours of apartments and houses or be used to change some parts or furniture so that the clients could visualize better their future homes.
- Retail: AR may improve brand awareness, create better customer engagement and retention and thus achieve more sales. You could enhance your business by creating product catalogues with AR features so that the clients could have a better view of your products, interact with them before they buy them and change some of their features. Providing product data with 3D models of any size or color gives a unique opportunity to build an immersive experience around your brand and help customers make wiser purchases.
- Tourism: Data on destinations, sightseeing objects and navigation could be presented in a much more interesting way by using augmented reality. AR could be used to expose the sights and sounds of a country and tempt people to visit those places.
With Augmented Reality the possibilities are nearly endless. Now it is the time for you to incorporate the Augmented Reality technology into your field. Bring images to life and give customers a different and immersive experience. HoloCardz makes AR more accessible for you.
Just contact us, share with us what you desire and let us augment your reality.
